Monday, July 22, 2013



Temecula, CA - When it was revealed that Yahoo's Tumblr had removed adult blogs from
every kind of search possible, online backlash prompted the company to quickly, quietly restore search indexing to its adult blogs. Violet Blue for Pulp Tech explains,
'Tumblr users with "Adult" and "NSFW" blogs can breathe a sigh of relief as Tumblr has moved quickly to restore its adult and NSFW blogs to both internal and external search, now under one "NSFW" category.

Friday, it was revealed that Yahoo's Tumblr brand had exiled its "Adult" blogs separately from its "NSFW" blogs into a non-searchable ghetto where they were de-indexed from both internal and external search - making an estimated 12.5 million blogs unfindable.

Within 24 hours Tumblr has quietly returned the blogs back to internal and external search, and folded its "Adult" blogs into the wider "NSFW" category. When reached for a statement, Tumblr's Head of Communications told ZDNet,

    “The two options ("NSFW" and "Adult") were clearly causing confusion, so we’ve dropped the extra option.
    If your blog contains anything too sexy for the average workplace, simply check "Flag this blog as NSFW" so people in Safe Mode can avoid it.
    Your blog will still be indexed by third-party search engines.”

Before the sale, Tumblr was seen as a place where such content would be monitored but left alone - and its new owners suggested to the press that this "hands-off" approach would continue.

When news of the blog banishing and other unfriendly changes such as the removal of Tumblr's "Erotica" category and blacklisting of tag search for terms like #gay and #lesbian were learnt by users and public, the reaction was overwhelmingly and loudly furious.

The re-classification of naughty blogs into one category has been confirmed by adult Tumblr blog operators. This reporter's list of eighty formerly "Adult" now "NSFW" Tumblrs confirms the disabling of robots.txt to allow the blogs to again be indexed and searchable by Google, DuckDuckGo, Bing, Yahoo and other search engines.
Tumblr made sure to say that their team is taking care to parse the adult blogs that had opted-in to being "Adult" before the change to avoid false flags.
By Saturday evening, Tumblr had silently restored all its "Adult" blogs to search by external search engines, and the blogs were under the "NSFW" banner.

(All emphasis – Ed)

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