Friday, January 17, 2014



Temecula, CA – The words of Martin Luther King spoken to me in 1961 continue to ring true, “The kids are the future.” As Temecula’s second music prodigy, a pianist this time instead of a violinist, prepares to play Carnegie Hall, another teenager, this time from Alaska, prepares to enter the record books on another level: the second youngest USA transcontinental runner.

Brett, Kris, David, and Olivia Wilcox are pleased to announce that the Sitka Conservation Society is now partnering with them as they run across America in their efforts to raise awareness about genetically modified organisms [GMOs] that pose a danger both to health and our environment. The Sitka Conservation Society has done extensive advocacy work opposing genetically modified salmon, aka Frankenfish, as well as community work to build sustainable food systems. They are partnering with Running The Country because of their joint concerns about genetically modified organisms.

The Wilcox family got their inspiration to run across the country in 2010 when son David learned of a teen-aged girl who completed the transcontinental run. “I want to do that!” David said. Over time, David convinced Brett and Kris that he was serious. They decided they would run to promote healthy lifestyles and healthy food choices. “And a big part of healthy eating,” Brett states, “is knowing what’s in our food.”

If successful, David will become the youngest person to complete this run, and David and Brett will also become the first father and son team to do so. 

David showed his appreciation for Alaska’s wild and natural environment while speaking at a “No GMO Salmon” rally in February in Sitka, Alaska, protesting potential FDA approval of the mutant fish. David quoted one of his inspirations in the rally, Dr. Martin Luther King, Jr. when he said, “He who passively accepts evil is as much involved in it as he who helps to perpetrate it. He who accepts evil without protesting against it is really cooperating with it.”

“GMO salmon is evil, David added. “By being here today and protesting against GMO salmon, you are standing up for what is right.”

“The GMO issue is especially important right now,” Brett says. “California’s Proposition 37 was narrowly defeated in November after Monsanto and other pro-biotech interests poured $46 million into the state, convincing people that GMO food labels would cost too much.”

While undertaking the run, the Wilcox’s will stop at community centers, public events, scheduled talks, and in public forums, to speak about and raise awareness on genetically modified organisms, their run, and what people can do to secure a safe, non-GMO food supply. First reported here that the Route 66 anti-GMO run would cut through Temecula, further research has revealed the official route run, which kicks off tomorrow, 11AM, Huntington Beach pier. From there the run takes the course through the Santa Ana River Trail in Anaheim onto Corona and Riverside before heading east. 

Running across America is no small undertaking, and the Wilcox family is raising money and accepting contributions for their efforts. The runners gratefully accept credit cards, PayPal or donations by check. Donations, the full course, and more info may be found directly on the runners’ web site,

All donations are tax deductible and a receipt will be provided.

(Story source - OC Label GMOs coordinator, John Diaz)

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