Thursday, February 27, 2014

BOILING THE FOOD CHAIN



THE CHIPOTLE SERIES, FARMED AND DANGEROUS REVIEW

Temecula, CA – What has seemed to be just a grassroots campaign getting scant notice beyond the foodies of some political health circles, is the effect of the industrialized factory farm on the food chain, involving GMOs, corruption, and unchecked accountability by official agencies.

One end product provider, Chipotle Mexican Grill, has always bucked the fast food industry trend of providing unhealthy but tasty food to consumers.

Reported here in the third report of an ongoing series about the forward-thinking food restaurant chain is the review of the first two Hulu episodes of Farmed And Dangerous.

The trailer includes brief segments from all four episodes spliced together for an abbreviated storyline. In actuality individual webisodes, each about 20 minutes long, spin a much richer story, fuller characters, and a very realistic scenario in the non-conspiracy neighborhood.


The four-part series, produced by Chipotle Mexican Grill, satirizes what Chipotle founder Steve Ells calls “industrial farming.” And he said “Farmed and Dangerous” was intended to shine a light on the lengths to which industrial farming companies would go to spread misinformation.

In episode 1, we meet the central protagonist and main antagonists. In the middle we have the damsel. If this sounds simple, it isn’t. The hero, Chip Randolph, has a sustainable family farm association. He is organic and political. He and Animoil, a Monsanto/Dow Chemical end user, are recognized enemies. Chip gets a hold of film showing a jersey cow being fed a petroleum-based feed grain called Petro Pellets exploding, and releases it to the internet. It goes viral.

The company Animoil has a Dallas style Texan at the helm whose son is ‘steadies’ with the daughter of the advertising company head representing Animoil. The plot thickens. 

We meet the daughter, a ravishing and statuesque blond who is all business the same time as the company board, the group who has been dissing the boss before he enters the room. The daughter, Sophia, keeps cool, adding to the chumminess of the board, then becomes the boy wonder when volunteering and securing opponent Chip for a face-to-face chat with Dad over product point of view, especially regarding the exploding cow. That, in a burrito, is Episode 1.

The character, Chip, repeatedly seems ready to drop the video all for a chance to intellectually debate [actually called social intercourse once upon a time] the lovely and assertive Sophia. The political discourse is to clarify the question for each side. For Chip the question is, you are as smart as you are beautiful, how can you not see the wrong in feeding cattle crap like this? For Sophia the question is, how can you hope to win; when we are so powerful and you are so small? We will crush you and your good looks, but first I will dominate you mentally.

In real life this is also the mindset theme of lobbyists like the GMA [Grocery Manufacturers Association] and Monsanto/DOW, etc. with their hold over the government through being appointed heads of departments. 


Episode 2 continues the battle between the sexes/ideals spearheaded by Chip and Sophia along with the growing propaganda war between the exploding cow video backlash versus marketing by Animoil.
Though this series has only been released for less than a month, already the pro-Monsanto status quo defenders are attacking the Chipotle series as showing the industrial food industry as biased.

Trust me, Sports Fans, as any long time reader of this column can attest, CODEX now called TPP, GMOs, and the swinging door policy have been around a lot longer than Chipotle. Farmed And Dangerous would be a lot funnier if it wasn’t true. As it is, the show series is biting, hard, edgy, and spot on with the characterization themes. Chipotle also lists their menu item ingredients online for its eating public to see, rather than sending you to the FDA for what’s safe, the way Dairy Queen does. You can see their nutritional facts onsite but not Dairy Queen’s ingredients. 

Watch episode one.

Watch episode two.

No comments:

Post a Comment